E-commerce websites must be accessible to all shoppers. Inaccessible checkout flows, product images without descriptions, and complex filters exclude millions of potential customers.
Lawsuit Risk: E-commerce leads all industries in ADA web accessibility lawsuits, with over 2,500 cases filed in 2023. Major retailers have paid settlements exceeding $6 million.
Payment forms without labels, address autocomplete that doesn't work with screen readers, and unclear error messages.
Product photos that don't describe the item, color, size, or important details.
Product filters that can't be operated with keyboard or don't announce changes to screen readers.
Cart updates that aren't announced, quantity selectors that don't work, and missing order summaries.
Pop-ups and modals that trap keyboard focus or can't be dismissed.
Online stores are considered places of public accommodation under the ADA.
California, New York, and other states have additional accessibility requirements.
Even if using Shopify or WooCommerce, you're responsible for your site's accessibility.
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