What is ADA Website Compliance? Requirements Explained

ADA Compliance Explained

The Americans with Disabilities Act (ADA) is a civil rights law that prohibits discrimination against people with disabilities. Title III of the ADA covers "places of public accommodation" - and courts have increasingly ruled this includes websites.

While the ADA doesn't specify exact technical standards for websites, the Department of Justice has indicated that **WCAG 2.1 Level AA** is the appropriate standard for web accessibility.

Key points about ADA web compliance: - **Who it applies to**: Any business that serves the public (not just those with physical locations) - **What's required**: Websites must be accessible to people with disabilities - **The standard**: WCAG 2.1 AA is the de facto requirement - **Enforcement**: Through private lawsuits and DOJ enforcement actions

ADA lawsuits have increased dramatically: - 2018: 2,258 lawsuits - 2023: 4,500+ lawsuits - Average settlement: $10,000 - $50,000 - Serial plaintiff cases can target hundreds of businesses

Why ADA Compliance Matters for Your Website

For Users

15-20% of Americans have a disability. ADA compliance ensures they can access your products and services online.

Legal Risk

ADA lawsuits have no cap on damages. Beyond settlements, you face legal fees, remediation costs, and reputation damage.

SEO Impact

Accessible websites tend to have better structure, faster load times, and clearer content - all factors in SEO.

How to Fix ADA Compliance Issues

Get a baseline audit

Scan your website to understand current issues and their severity.

Create an accessibility statement

Publish a statement showing your commitment to accessibility and provide a way to report issues.

Fix critical issues first

Address issues that completely block access: missing alt text, inaccessible forms, keyboard traps.

Document your efforts

Keep records of your accessibility improvements. Good faith efforts matter in legal proceedings.